We believe that everyone deserves an amazing cup.

Whether you're looking for a caffeine boost or a delicious complex cup of coffee, Hooked Coffee brings you the finest coffee by collaborating with specialty roasters nationwide. We seek out roasters whose values align, embracing diverse stories of farmers and unique experiences.

Two friends having a conversation over coffee Two friends having a conversation over coffee


There is not enough time in the day, and there’s certainly no room for bad coffee. We are committed to making quality products for a meaningful start to the day.

Coffee cupping session Coffee cupping session

roaster partnership philosophy

We prioritize quality products, sustainable sourcing, and good practices. We only partner with roasters and brands with missions that match ours.

100% women owned and led business in San Francisco 100% women owned and led business in San Francisco

Empowering women

Empowering women has been a core part of who we are since day one. Hooked is a vision driven by 100% female leadership. As we grow, we commit to be a wellspring of strength and inspiration for these incredible women, who face and overcome daily challenges.

how did this all begin

Our story originates from our founder Natalie's personal journey, transitioning from viewing coffee solely as a caffeine source to immersing herself in the rich world of specialty coffee.

Along this journey, she realized the depth of intention and education required to truly appreciate coffee. Recognizing that coffee is a fundamental aspect of people's daily lives, she envisioned a simpler and superior way for individuals to enjoy exceptional coffee in the comfort of their homes.

  • Coffee testing prior production
  • Packing boxes for Hooked Coffee pouches
  • Hooked Coffee Team at a coffee event pre-launch

+ purpose

With every purchase you make with us, we donate 1% of it to a cause you care about. Just select a cause during checkout, and we'll make the magic happen.

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